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How often do Prime members buy from Amazon?

Superusers: How often do Prime members buy from Amazon?


Amazon (NASDAQ: AMZN) shares very little data about its Prime membership base, independent research shows that the company may have as many as 90 million subscribers who pay for a suite of perks including free two-day shipping and streaming video. That estimate is based on a 500-person survey conducted by Consumer Intelligence Research Partners (CIRP).
The CIRP data also show that Prime members, who pay either $99 a year or $10.99 a month for the service, spend about $1,300 a year on Amazon.com versus $700 for non-Prime members. They also have proven incredibly loyal, which gives the online retailer protection against new competitors or business models.
"The share of members that indicate they are likely to renew for another year has remained high for several quarters, always comfortably above 90%," CIRP partner Mike Levin said in a press release. "In fact, in some quarters, literally no customers in the sample indicated they would definitely not renew their Amazon Prime membership."
Now, a new survey (registration required) from Feedvisor shows that Prime members are what the company calls "super users." Eighty-five percent of Prime members browse for products at least once a week, and nearly half (45%) make a purchase at least once a week, according to the survey of 1,500 Amazon shoppers.

Amazon owns the shopping experience.


The survey discovered a number of things about Amazon users in general:
  • 75% of Prime members check prices on Amazon before looking elsewhere.
  • More shoppers are using mobile, with 47% electing to use mobile devices in this year's survey versus 41% last year.
  • Faster delivery is something people will pay for. Forty-three percent of those surveyed said they would pay $10 or more for delivery within an hour while 32% would pay $10 or more for same-day shipping.
  • While only 22% of Amazon users said that they are "more likely to purchase their groceries on Amazon because of the Whole Foods acquisition, another 37% will now consider it."

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