What is Blogger .
Blogger is a blog-publishing service that allows multi-user blogs with time-stamped entries. It was developed by Pyra Labs, which was bought by Google in 2003. Generally, the blogs are hosted by Google at a subdomain of blogspot.com.
A blog is a type of website which has posts (or entries) appearing in reverse chronological order.
Blog posts typically appear with the most recent blog post (or entry, post) first, just like a diary or journal.
A blog is typically updated frequently and regularly, although there are some who are considered “slow bloggers”.
Blogs typically have an area for people to comment or respond to the blog post.
Blogs may also have other areas of content and links to other websites.
Blogs can have individual authors or be a collection of authors.
Blogs have a history or an archive of previous blog posts.
Why Is Blogging Is So Popular?
There are several reasons why entrepreneurs have turned to blogging.
Search engines love new content, and as a result, blogging is a great
search engine optimization (SEO) tool.
Blogging provides an easy way to keep your customers and clients up-to-date on what's going on, let them know about new deals, and provide tips. The more a customer comes to your blog, the more likely they are to spend money.
A blog allows you to build trust and rapport with your prospects. Not only can you show off what you know, building your expertise and credibility, but because people can post comments and interact with you, they can get to know you, and hopefully, will trust you enough to buy from you.
Blogs can make money. Along with your product or service, blogs can generate
income from other options, such as advertising and affiliate products.
How to Start a Blog
The good news is that
starting a blog or
adding a blog to your existing site is relativity easy and affordable. There are free blog options such as
WordPress.com and Blogger, but to retain control and professional image, consider investing in a domain name and hosting, and installing WordPress or other content management system on your host. Most webhosts offer this.
Once your
blog is up and running, you need keep it active with new content to grow your business. While your blog can compliment an existing business, it's also a great way to add additional income. You can promote other companies' products and services in
affiliate marketing. You can offer advertising or feed ad networks on to your blog. If you have a service business you're promoting with your blog, you can create your own
information products to compliment it.
Or, if you have your own product, you can offer a service.
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